Denver Summit FC Lindsey Heaps Signing Announcement

When Denver Summit FC was ready to announce the signing of Lindsey Heaps, a Colorado native, World Cup champion, Olympic gold medalist, and one of the most accomplished players in the game, Skylark helped to build and execute the full communications strategy.

Skylark developed a cross-functional announcement plan spanning PR, media relations, and content strategy. The rollout included a press release, athlete bio, embargoed media outreach to national and local outlets, and a virtual press conference with Heaps, club GM Curt Johnson, Head Coach Nick Cushing, President Jen Millet, and controlling owner Rob Cohen. Skylark also coordinated a multi-day social content rollout designed to build momentum, drive ticket and merchandise sales, and establish Heaps as the face of the franchise.

Results

• Developed and executed a full announcement strategy for one of the most significant player signings in NWSL expansion history
• Managed embargoed media outreach to national and local outlets ahead of the January 12 announcement
• Produced press release, talking points, athlete bio, and media advisory for a virtual press conference with club leadership and Heaps
• Coordinated a multi-day social content rollout, including a teaser campaign, hype video, accolades graphics, and athlete-led content
• Positioned Heaps as the face of Denver Summit FC ahead of the club's inaugural 2026 NWSL season