We developed and launched a season-long campaign platform that positioned the Orcas as ambassadors for cricket in North America, bringing a bold and playful voice to the emerging sport.

The campaign was activated across social, merchandise, owned channels, and earned media, helping establish a consistent narrative that gained national attention and press coverage across major outlets.

America's Favorite Cricket Team

The Seattle Orcas partnered with Skylark to define their identity as “America’s Favorite Cricket Team.”