Coach Prime on Good Morning America
Elevating Men’s Health on the National Stage
Skylark partnered with UCHealth to develop and execute a high-impact communications strategy featuring Coach Prime Deion Sanders, elevating his personal health journey while advancing UCHealth’s mission around men’s health. Skylark developed a national communications strategy that told Deion’s personal story as a patient while highlighting the importance of men’s health.
Collaborating with UCHealth and SMAC Entertainment, Skylark crafted a public relations strategy that honored Deion’s personal health journey. Key storytelling themes included the trust and confidence between Coach Prime and his care team, Deion’s transition from patient to advocate for preventative health care, and the power of family and support systems in overcoming health challenges.
The campaign culminated with a feature on Good Morning America. The placement delivered National broadcast coverage highlighting Deion’s recovery and UCHealth’s world-class vascular care and powerful messaging from Coach Prime encouraging men to prioritize preventative health.
The Results:
• National spotlight with a Good Morning America segment viewed by millions
• Authentic storytelling that seamlessly balanced Deion’s personal journey with UCHealth’s mission
• Community impact that reinforced UCHealth’s leadership in both care and public health advocacy