CPL Digital Transformation Project
- ROT$ Worldwide
- Deltatre
Elevating the digital matchday with a new website and app
Skylark partnered with the Canadian Premier League to lead the redesign and relaunch of its official website and mobile app. This digital transformation was built to deepen fan engagement and modernize the CPL digital experience from top to bottom.
Working closely with CPL leadership and development partners at Deltatre, Skylark served as strategic consultant and project lead for the initiative. From stakeholder workshops to testing and launch, Skylark oversaw every phase, shaping a platform that brings fans closer to the game and unlocks new opportunities for content, data, and revenue.
The new CPL digital ecosystem includes:
- A modern, mobile-first website with club-specific customization
- A redesigned Centre Circle app with SSO integration and personalized content
- Enhanced ticketing, live match data, and multilingual support
- Scalable CMS infrastructure for league and club staff
Skylark also led communications strategy across the league, delivering fan FAQs, internal communications plans, and digital rollout toolkits for all eight CPL clubs.
The platform launched league-wide in April 2025 and positions the CPL as a best-in-class digital experience in North American soccer.
