Denver Summit FC Brand Launch

Skylark helped turn a name and crest reveal into a full-scale celebration. From strategy to execution, Skylark worked hand-in-hand with club leadership and creative partners to launch Denver Summit FC with purpose, personality, and local pride.

Brand Strategy

Skylark helped plan and execute the launch, from internal brand rollout to external storytelling, ensuring the club’s identity was introduced with clarity and meaning. Working alongside design collaborators at Matthew Wolff Design and Wunder Werkz, Skylark supported the brand positioning, messaging, and rollout cadence to generate earned media and drive revenue

Project and Event Management

The Brand Launch Block Party at McGregor Square brought the new club to life in front of more than 4,000 fans. Skylark led operational planning, managed production and oversaw vendor and venue relationships. Skylark brought Denver Summit FC’s new identity to life through a suite of assets for the brand launch, including promotional and sponsor-integrated assets, and large-scale event visuals.

Content Strategy and Creative Services

To tell the Brand Launch story across the club’s owned and operated channels, Skylark developed and executed a multi-platform content plan, anchored by a campaign launch video and bolstered by social content, real-time event coverage, and media-ready photo and video assets.

Digital Transformation

As part of the Brand Launch, Skylark helped create a fully revamped club website in collaboration with Rhombus Rose Studio. The new site seamlessly integrated e-commerce, ticketing, content, and brand storytelling.

Results:

• Nearly 15,000 season ticket deposits purchased
• Record-setting merchandise sales for an NWSL expansion team
• 4,000+ fans attended the Brand Launch Block Party at McGregor Square
• Coverage from The Guardian, New York Times, CBS Sports, and every major local Denver outlet
• Launch generated a potential reach of 275.3 million via earned media
• Nearly 15,000 season ticket deposits purchased
• Record-setting merchandise sales for an NWSL expansion team