Hector Herrera "Bring the Heat" Campaign
Houston Dynamo FC partnered with Skylark to leverage the signing of Héctor Herrera and position the club as a regional powerhouse.
We developed and executed an integrated campaign built around Herrera’s arrival, combining storytelling, creative development, and activations to elevate the club’s visibility and deepen connection with the Houston community.
The campaign spanned airport arrival moments, a public welcome event, hype video production, mural installations, influencer content, and high-profile media placements, driving record engagement, attendance, and revenue while shaping national conversation around the club’s momentum.
