KKR x MLS NEXT Pro Announcement
Skylark led PR strategy and communications for the announcement of Hometown Soccer Holdings, a new platform formed by MLS and KKR to grow MLS NEXT Pro.
Skylark developed and executed the go-to-market strategy for the 2026 announcement of Hometown Soccer Holdings. Skylark coordinated closely with MLS and global investment firm KKR to align messaging, manage embargoed media outreach, and drive earned media coverage across sports, business, and trade outlets.
Skylark created the Hometown Soccer Holdings brand identity and website ahead of its public debut. The announcement earned coverage in The Athletic, Sports Business Journal, and Sportico, with additional placements across PE Hub, Mergers & Acquisitions, Private Equity Insights, and more.