Siete Local Legends Community Clinics

Skylark designed and executed two free youth soccer clinics as part of Siete's Local Legends program, a grassroots initiative built to bring the brand's mission to life through accessible, athlete-led experiences for youth.

The first clinic took place at Soccer City Aurora in Denver and was led by USWNT and Chelsea defender Naomi Girma. The second was held at Fort Worth Youth Soccer Association in the Dallas area, led by professional soccer player and Dallas native Diana Ordoñez. Each clinic brought together 100 to 150 youth players for two hours of soccer skill stations, a Q&A with the featured athlete, autographs, a meet-and-greet, and Siete product giveaways.

Skylark managed full event production for both clinics, including venue coordination, athlete scheduling, content capture, coaching recruitment, local vendor sourcing, and Siete brand integration throughout.

Results

• Produced two free athlete-led youth soccer clinics in Denver and Dallas, serving hundreds of youth players across both events
• Coordinated all aspects of event execution, including venue, coaching staff, content capture, and on-site brand activation for each market
• Sourced local, community-rooted food vendors for each event, including women-owned and family-run businesses, to reflect Siete's values
• Issued a media advisory for the Denver clinic timed to the USWNT's upcoming match at Dick's Sporting Goods Park, extending the event's reach
• Delivered a full content capture plan at both events, including photo, video, and athlete-led footage for Siete's broader marketing use