2026 Season Kickoff Watch Party
Kicking Off the NWSL Season in New York City
Skylark partnered with the NWSL to produce a full-scale watch party event at Bathhouse Studios in New York City on March 14, 2026, designed to launch the 2026 season and drive national tune-in. The event ran from doors to wrap across multiple live matches, with continuous programming, activations, and energy from start to finish.
Skylark handled full event production, including venue build-out, run of show, scripting, host coordination, activations, and vendor management. Host Ashanti Plummer led the crowd through game introductions, halftime programming, trivia, and bingo across the full day. Fan activations included a flash tattoo station, nail bar, photo booth, EA gaming, and foosball, with the tattoo and nail stations running a waitlist for the duration of the even
Results
- Produced a full-day event spanning three live NWSL matches with continuous programming and fan engagement between games
- Designed and executed a multi-activation footprint, including flash tattoos, a nail bar, a photo booth, and EA gaming, with activations in high demand throughout the event
- Scripted and managed a full MC program with host Ashanti Plummer across game introductions, crowd engagement, halftime segments, and event close
- Coordinated venue build-out, AV, streaming, catering, security, staffing, and branding at Bathhouse Studios in New York City
