Balboa Park Kit Launch

For the reveal of the San Diego Wave's Balboa Park-inspired 2026 kit, the setting had to match the story. Skylark produced a full jersey launch event at Balboa Park's Plaza de Panama, designing an exhibition-style fan experience with walkable jersey displays, photo activations, youth programming, and a Jameson VIP lounge overlooking the square. Players rotated through four zones across the evening while an MC hosted on-stage kit reveals and player interviews. Skylark managed everything from city permitting and vendor coordination to sponsor integration and day-of show flow.

Results:

• Produced a full-scale outdoor event at one of San Diego's most iconic public spaces, managing city permitting, vendor load-in, AV, decor, and sponsor activations
• Activated nine players across four fan-facing zones throughout the evening
• Integrated partners including Kaiser Permanente, Jameson, and Forever Balboa Park
• Supported kit merchandise launch with on-site retail and patch activations driving direct revenue