Borussia Dortmund FIFA Club World Cup Strategy

Skylark partnered with Borussia Dortmund in summer 2025 to help shape the club’s presence during the FIFA Club World Cup. Through strategic consultation and cultural insights, we supported BVB’s efforts to build local relevance and connect with American audiences. The Club World Cup campaign included on-the-ground activations, digital storytelling, and a focus on club culture that resonated with fans across New York, Cincinnati, and beyond.

Results:

• Helped support Dortmund’s presence at the inaugural Club World Cup in the United States
• Advised on fan engagement strategies, media outreach, and activation planning
• Dortmund saw strong attendance at its Embassy events and generated global media buzz
• The team advanced to the Round of 16 and built new momentum with U.S. fans