Borussia Dortmund FIFA Club World Cup Strategy
Borussia Dortmund partnered with Skylark to strengthen the club’s presence in the United States during the FIFA Club World Cup.
We provided strategic guidance around fan engagement, media outreach, and cultural positioning, helping shape activations and storytelling that connected BVB with American audiences throughout the tournament.
Our work supported on-the-ground experiences, digital campaigns, and community engagement efforts across multiple host cities, helping generate strong fan turnout, media attention, and growing momentum for the club in the U.S. market.
