Colorado Rapids 30th Anniversary Fan Fest
Celebrating 30 Years of Rapids Soccer with a Fan Fest at Empower Field at Mile High
Skylark produced the Colorado Rapids’ 30th Anniversary Fan Fest and matchday experience at Empower Field at Mile High, transforming Mane Street into a high-energy, festival-style celebration ahead of a historic MLS matchup against Inter Miami CF. Timed with the club’s milestone season and the highly anticipated appearance of Lionel Messi, the event drew one of the largest crowds in league history, marking the second-highest attendance ever recorded in Major League Soccer.
The pregame Fan Fest featured live DJ entertainment, a main stage with dynamic programming, interactive fan activations, and a family-friendly kids’ zone, alongside curated food and beverage offerings and exclusive 30th Anniversary merchandise. It also featured corporate partners alongside local and community organizations, stewarding relationships to create meaningful on-site engagement opportunities.
Results
- Executed a large-scale fan festival tied to a milestone anniversary and global headline moment.
- Contributed to one of the highest-attended matches in MLS history, driven by the Rapids’ 30th Anniversary and Messi’s appearance.
