Local Legends: Women's World Cup

Skylark worked with Siete Foods to create the Local Legends program with three U.S. Women’s National Team players who embodied the Siete brand mission. As part of the partnership, Siete hosted a series of viewing parties in each player’s hometown during the World Cup.

The three female athletes, Naomi Girma, Ashley Sanchez and Sofia Huerta all shared an empowering immigrant story that embodied Siete’s Juntos es Mejor values.

Each viewing party was planned in collaboration with the players’ families and hosted at a venue in the players’ hometown. Siete invited the players’ friends and family, youth coaches, neighbors along with local politicians, civic leaders and current teammates.