Local Legends: Olympics
Siete and Skylark collaborated to bring Local Legends back for a second year in 2024, with Naomi Girma and Jenna Nighswonger during their memorable run in Paris.
Through the Local Legends campaign, Siete supported the people who supported these two USA stars by organizing watch parties to celebrate their participation in the Olympics. Each event was planned in collaboration with the players and hosted at a venue in the players’ hometown. Siete invited the players’ teammates, friends, family, youth coaches, neighbors and the wider soccer community.
Guests at the events in San Diego and Huntington Beach received a Local Legends swag bag with custom Local Legends hat and canvas tote bag stocked with Siete chips and goodies. Skylark captured photo content from each Local Legends event that was shared on Siete and the athlete’s social media platforms.
