Mikaela Shiffrin Brand Launch
CREDITS
Creative Partner
- Wunder Werkz
Skylark partnered with Mikaela Shiffrin to create a personal brand that reflects the strength, clarity, and balance of her career.
As the most decorated alpine skier in history, Mikaela Shiffrin wanted a symbol that could represent everything she stands for, on the mountain and beyond it.
Skylark teamed up with Wunder Werkz to develop a custom brand mark and full identity system. The new logo brings focus to her values and legacy. From brand voice to design rules, the system offers consistency across sponsorships, storytelling, and future ventures.
It is bold, elegant, and distinctly her.
Results:
- Secured earned media coverage, including Sports Business Journal and USA Today
- Created Mikaela Shiffrin’s personal brand and logo in collaboration with Wunder Werkz
- Developed a full brand syste,m including typography, color palette, and usage guidelines
- Delivered a brand book outlining tone, values, and visual identity
- Helped align brand across partnerships, content, and merchandise
