What’s the Point with Mikaela Shiffrin

Mikaela Shiffrin wanted to tell stories that go deeper. Her own, and those of others who inspire her.

Skylark partnered with her team to launch What’s the Point with Mikaela Shiffrin, a podcast about purpose, resilience, and what drives people to do what they do. Skylark built the go-to-market strategy, designed the motion graphics, and supported creative planning across social, PR, and earned media.

The podcast offers a new kind of space for one of the world’s most accomplished athletes, thoughtful, human, and full of perspective.

Results:

• Created launch strategy and content plan for What’s the Point
• Generate motion graphics package incorporating the new Mikaela Shiffrin brand
• Developed social content and design assets for the series
• Crafted press materials to support earned media outreach
• Helped shape tone, visuals, and rollout for the podcast’s debut