T-20 World Cup Trophy Tour
The ICC partnered with Skylark to bring the T-20 World Cup Trophy Tour to Seattle, connecting a global sporting moment with a rapidly growing local fanbase.
We led event planning and production across multiple touchpoints, including a high-profile media activation at the Space Needle featuring ICC dignitaries, city leadership, and cricket talent, alongside a community-facing fan event in Bellevue.
The tour created a landmark moment for cricket in the Pacific Northwest, driving significant local engagement, international media visibility, and expanded awareness ahead of the 2024 Men’s T20 World Cup.
